SetflowStudio

Case study, Lash studio

Sofistique Lashes,
finally off the phone.

A solo lash artist with a loyal following, and an inbox that never slept. We built her a custom booking system on her own domain, with deposit protection, lash maps and a dashboard that finally tells the truth about her studio.

−84%

DM bookings

−71%

No-shows

+23%

Monthly revenue

6h

Saved per week

Sofistique Lashes studio

The pain

A fully booked artist, quietly losing money.

From the outside Sofistique looked like any lash artist's dream: a packed calendar, a waitlist, regulars who'd followed her through three studios. From the inside, it felt like a second full-time job after every shift.

  • ·Bookings lived in Instagram messages, screenshots and a paper diary that didn't always agree.
  • ·Saturday no-shows cost full afternoons of revenue with no way to recover.
  • ·Lash specs, allergies and preferences lived in her head — and only her head.
  • ·Price, add-ons and opening hours got re-explained in DMs ten times a day.

What we built

One calm dashboard, on her own domain.

A branded booking experience for clients out front, and one owner dashboard behind it — bookings, clients, availability, stats and services, all in one place.

Sofistique Lashes stats dashboard with monthly revenue, bookings and most popular service
The truth about the month, at a glance. No more guessing whether it was a good one.
List of upcoming bookings with deposit status and client notes
Every booking carries its deposit, inspiration photo and notes. No more scrolling messages at 11pm.
Calendar view of bookings for the day
Switch between list and calendar. The day is always one tap away.
Client profile with lash map and notes
A real client record — visit count, lash map per eye, and the small things that make clients feel remembered.
Opening hours configuration for each weekday
Opening hours she controls herself — no more re-explaining 'we're closed on Sundays'.
Exception dates for closures, travel and holidays
Travel, holidays and closures blocked in seconds. The booking page just knows.

The leverage

Where the real wins came from.

Deposits stopped the bleeding.

A required deposit on every booking turned no-shows from a Saturday tax into a rare exception. That alone paid for the system in the first month.

DMs went from booking channel to a vibe.

Instagram became a place to post work again, not a 24/7 reception. Clients book themselves, deposit and all.

Client memory became a feature.

Lash maps, allergies and preferences live on the profile — not in her head. Returning clients feel seen; new artists could step in tomorrow.

Decisions became data, not gut feel.

Most popular service, monthly revenue, no-show count — visible in three seconds. Pricing changes get made on facts now.

"I used to dread Sunday night, just catching up on messages. Now I can actually close my laptop."

Owner, Sofistique Lashes

Your studio next

Want the same calm in your studio?

Tell us a little about your setup. We'll show you what your version of this could look like — no pressure, no templates.

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